Your Money Or Your Life
In August of 2018, Google released a new standard with how it deals with websites that might have an influence over your health. Nicknaming these websites YMYL (your money or your life), sites that provide authoritative medical information need to be held to a higher “Page Quality” than other sites.
Given our focus on medical websites, we ensure that your page quality meets those higher standards imposed by Google and other search engines.
Progression of HTTPS Usage
No HTTPS means No Clients
Without securing your site with an SSL certificate (enabling HTTPS), search engines will rank you significantly lower or not even list you at all! At WebUpgrade, we promise to never let this happen. As tech evolves, we will ensure you also evolve with it.
Why should you care?
We love good SEO
Search engine optimization or SEO is one of the most important factors in competitive website development. Website search giants like Google and Bing rank websites based upon a few factors: Backlinks, Website Reviews, Broken Links, Mobile Friendly, Secure to list a few.
Google and Bing are continuously changing how their search algorithm works to improve user experience. Which means, your business needs to abide by these changes or else you will be left behind.
Key data used to describe each page’s contents and relevancy to search engines. This is imperative to good SEO since search engines need to know what each web page contains.
If you are a dental practice, restaurant, or other local business, then you care more about appealing to your community than that of the world.
These are references to your site from other external websites. Backlinks are highly valued in SEO and can significantly improve search results.
Mobile search traffic surpassed desktop traffic back in 2016. 94% of people with smartphones search for local information with their phones. It is crucial to ensure your site is mobile friendly or else you will be at a serious disadvantage.
Using analytics, we can determine how people are currently finding your site. Viewing data about the demographics, related successful keywords and other useful metrics, we can create a working model to ensure your SEO continues to improve.
SSL Encryption is the standard protocol now for all websites. If your website does not have SSL enabled, Google won’t just dock your website points but actually admonish it as they have declared in their recent pledge.
Let us handle the rest
At WebUpgrade, we understand these constant changes from Google and Bing. By doing so, we can systematically ensure that you remain at the top of the search results for your business.
Our process relies heavily on data. We analyze your website as well as your competitors’ websites first. After the general research phase, we take into account your own input on your target audience and tailor the site towards that demographic. Finally, we use the analytics and custom WebUpgrade tools to ensure you follow the Search Engine’s guidelines to keep you at the highest ranking.